Blue Field is a technology and data driven marketing company that develops and implements own dashboard solutions for customers to gain insights in marketing efforts. With its own developed Marketing as a Service (“MAAS”) platform, business insights, technology and marketing data are combined. The MAAS platform acts as an ecosystem in which the customer can gain insight and can manage its marketing efforts. In addition, Blue Field provides access to resources and media buying.
The acquisition strategy is aimed at broadening the product portfolio with amongst others data driven marketing solutions and adding unique technologies and expertise to the group. At the moment Blue Field looks at several companies that have strong added value to the group, providing the opportunity to even better serve the customers of Blue Field.
The company is located in Amsterdam and has an office in Munich.
Datum van de deal: 2018-01-11