The company offers a hybrid form of coaching that responds to one of the biggest current fitness trends; increasing demand for personal trainers and innovative fitness platforms. The company offers personal trainers coaching tools such as training schedules and nutrition plans but also chat options, administration tools, an own webshop etc. In addition, YouFitness has plenty of potential for expansion with new functionalities such as links to wearables, access gates, etc. These are relatively easy to add to the platform via APIs.

Market potential
The market potential for this company is considerable with a forecasted CAGR of 18.5% from 2022-2026. This market potential is also reflected in the growing budget of both individuals and companies to stay fit and healthy. Furthermore, demand for professional coaching is rising while supply is too fragmented.

Suitable for
The offered company is interesting for both strategic parties and (PE/private) investors. On one hand, it is a plug & play platform with which demand for hybrid services can be directly met. The advantages are obvious: lower investment level and quick time to market. On the other hand, there is an opportunity to make this company part of a buy & build strategy in the fitness industry.